Google UK reception

Mobile Friendly to Rank Higher

Search engine giant Google has announced a major algorithm update that will significantly impact all websites that are not mobile friendly.

The update comes into effect on 21st April 2015 and for the first time will use mobile friendliness as a ranking factor in search results from mobile. With smartphone and tablet use now accounting for at least half of all website traffic, it is now more important than ever to have a responsive website.

Google Viewport Example

How do you know if your site is mobile friendly?

To find out if your site is at risk of taking a drop in the search engine results, there are a couple of things you can do.

1. Enter your website name in Google search on mobile. If your site is mobile friendly you will see an entry similar to the one circled here:

Google Screenshot Nudge Websites Mobile Friendly

2. Take the Mobile Friendly Test on the Google Developers website. If Google sees your site as being mobile friendly, excellent! You have nothing to worry about.

If however you see a big red band and Google reports that your site is not mobile friendly, it’s time to take action and rectify the issue. Google highlights the problems with the site and some of the steps you can take to remedy the issue.

One of these steps is hiring a developer who can make the transition from desktop-only to a fully responsive website. That is of course where we come in. We have a wealth of experience of designing and developing responsive websites. We have built them from scratch and we have redesigned websites that were not mobile friendly and made them responsive.

Get in touch with us using the button below, we are happy to talk to you about your options!

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